비즈니스 영어표현 정리 영어 보고서 리포트 쓸 때 (5)

#비즈니스영어 #영어보고서표현정리

 

CES always has thousands of tech storylines to follow, but marketers can take particular note of five trends that caught our attention this year.

 

As smart devices proliferated* over the past few years, they mostly operated within their own ecosystems, i.e., Amazon devices worked with Alexa, Google devices with Google Home, Apple devices with HomeKit, and Samsung devices with SmartThings. *확산되다

 

Although these products are mostly geared toward* early adopters, brands and marketers can look to the devices as examples for what’s possible down the road. *맞춰져 있다

 

Longer term, this may require smartphone makers to produce more media and commerce apps that specifically serve an in-car audience.

 

Despite these hurdles, this move to sustainable design, manufacturing, and branding isn’t going away.

 

Facebook is the leading social network by far, but our inaugural* forecast reveals that TikTok is now the third-largest worldwide platform. *첫

 

Still, there will be nearly 3.6 billion social networkers around the world this year. That amounts to 8 in 10 internet users, making using social networks still one of the world’s most popular digital activities.

 

Twitter’s growth will be even more anemic*, as it sheds some of the users it gained during the pandemic and grows by just 6.7 million users worldwide this year.

 

First-quarter sales were anemic (= weak).

 

Nearly 3 in 10 Snapchat users will hail from the Asia-Pacific region this year. Gains in India (it more than doubled its user base there last year) helped Snapchat achieve a 20.9% increase in worldwide users in 2021.

 

The difference between 2020, when people flocked to social media to stay in touch with friends and family during lockdowns, and 2022, is stark*. *극명하다

 

Two years ago, the number of worldwide social network users increased by an amount almost equivalent to the entire US population.

 

This year, growth in those four countries will range from just 3.2% to 7.0%

 

User growth patterns are diverging* for the major social networks, thanks both to the pandemic and TikTok. *갈라지다, 나뉘다

 

Snapchat and Twitter will trail by a wide margin. 큰 차이로 쫒다 The rise of TikTok is especially challenging for Snapchat, where it competes head-to-head for the youth audience. *정면승부 하다

 

But Instagram will lose its No. 2 ranking in the Middle East and Africa. This year, TikTok will vault into* that position among internet users, after passing Snapchat in 2020. *도약하다

 

Meta’s business model makes it far more vulnerable to Apple’s 2021 privacy changes, which the social networking giant has signaled for months will cause it trouble for the foreseeable future.

 

It was the slowest quarterly growth rate for MAU in at least three years.

 

Curiously, CFO Dave Wehner noted “a shift of engagement within our apps towards video surfaces like Reels, which monetize at lower rates than Feed and Stories” as a headwind (역풍) that could contribute to diminished profits for the foreseeable future–meaning that the company is touting* its progress in an area that it concedes** is less profitable. *장점을 내세우다 **인정하다

 

While we expect Meta to ramp up* testing ads and commerce within its metaverse offerings this year, those efforts will be highly experimental and not likely to drive much revenue in the near term. *증가시키다

 

The word “TikTok” was uttered* just six times on the call, but the rival platform looms over Meta’s future revenues. *(격식) 언급되다

 

Dive deeper:

 

Facebook's days of viral growth are long gone.

 

Despite this, parent company Meta is continuing to reimagine what its platform can look like, moving away from growing out Facebook and toward building the metaverse.