비즈니스 영어표현 영어 보고서 리포트 표현 정리 (7)

● Baby boomers, on the other hand, remained loyal to their preferred brands, with only 2 in 10 changing allegiances* since the pandemic began. *충성심

 

● While millennials top the rankings for all the digital behaviors we track, Gen Z is close behind. 

 

● If we disregard* the teens and kids ages 10 through 17 who comprise the lower half of this group—many of whom shouldn’t, legally, be on social media platforms and who have little to no disposable income—Gen Z becomes the leading digital cohort. *없는것으로 간주하다

 

● The pandemic had a transformative effect on many people’s digital habits—supercharging them, in some cases. 

● Understanding these subtleties can help marketers better plan and execute campaigns.

 

● Gen Z: Adults in This Demographic Beat Millennials for Digitalness

 

● Even with the younger half of the group included, social network user growth for Gen Z will outstrip* that of other generations for many years to come. 앞지르다

 

● Much of this growth will be from kids coming onto these platforms, so this isn’t an apples-to-apples comparison with older cohorts.

 

● TikTok likely follows a similar trajectory*. 비슷한궤도

 

● Gen Zers aren’t financial heavyweights. 

 

● For those ages 18 to 21, the outlook was only slightly rosier, at £374 ($514.35), according to the latest ONS average earnings figures.

 

● Nearly 97% of Gen Zers ages 18 to 24 are digital buyers, on par with* millennials ages 25 to 34. ~와 대등하게/한, ~와 동등한 수준으로/인

 

● This has put them on par with Gen Z in terms of digital populations, if not in terms of digital engagement.

 

● They’re a digitally balanced cohort, but older habits pervade*, like in their social media use. *만연하다 스며들다

 

● Like for millennials, there has been plenty said about the pension gap for Gen X in the UK (i.e., that they haven’t saved enough for retirement). However, that further feeds the idea that Gen X is willing to spend its disposable income, of which there’s a good amount.

 

● In terms of household wealth, boomers are top of the pile. 

 

● The Young and Digitally Savvy Are Also the Most Demanding

 

● This shift could make YouTube a powerful alternative for TV advertisers reallocating dollars to digital video.

 

● YouTube’s ad-supported products and services span* two main categories: *포괄하다

 

● Of YouTube’s subscription offerings, this report discusses YouTube TV in detail. 

 

● Although brand advertising has historically been a mainstay of YouTube’s ad business, direct-response advertising has driven its growth this year amid pullbacks on branding.

 

● YouTube has also seen a sizable influx of advertisers during the pandemic. 

 

● Display & Video 360 is the only true DSP where advertisers can bid on YouTube inventory, alongside larger-scale buys on non-Google properties.

 

● Buys executed on Display & Video 360 come with a standard programmatic fee of 15% of a campaign’s total spend, according to a Google blog post in June.